why is video marketing important

Why is video marketing important?

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.

When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?

It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.

Why is Video Marketing Important? – Here’s Why …

1. Good Video delivers quality traffic to your website…

  • Inreased Page Views Per Visitor – Over Site Average by 14%
  • Increased Time on Site – Over Average Site Traffic by a Massive 59%
  • Lower Bounce Rate % – Down By 23%

Bounce Rate: – The % of people who leave a site from the page they landed on.
A fair bounce rate is 30% – 50%

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2. Online video continues to experience explosive growth.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.

Kudos to the Guardian for this great article in 2014

Are You Seeing The Importance Of Video Marketing?

Well that’s all great news and you might be thinking; “But how will people see my videos?”

And that is where we can help you… We help all aspects and types of business, products and services. We’ll help you establish a great video presence in the search engines with 100% ‘white-hat’ video SEO (video search engine optimization).

Wherever you are in the world, we like to specialize in niche, high end markets and products that give us a real challenge and offer an exceptional service or value to clients.

Before you engage us, we check to make sure we can do what we say we can do in your particular area of business; and that is get you multiple listings on the first pages of the major search engines for your product or service.

We carry out extensive keyword search analysis for ‘buyer orientated’ search terms in your industry so that we get you listed for ‘buyer orientated’ terms. After all, what’s the point of being all over Google Page 1 for a term that no one is searching for, or it’s just a ‘looky-loo’ search term?!

We work closely with you to establish video content to convey your message and create anything from a ‘basic service’ stills frame style video, right through to a fully blown actor imposed overlay or on-site HD video production.

Then we apply the real magic to get your videos uploaded on multiple social video channels in such a way to guarantee multiple listings on pages 1 and 2 of the many major search engines, to make you stand out from, and lead your competitors.

If required, we build up Company branded user profiles across the leading social video sites to enable maximum brand awareness for you and enable viewers to see all of your services or products from within your channels.

Using advanced upload platforms we are able to measure, test, report and adjust the performance of your videos to optimize conversion.

 Contact Video Seo Services today and we’ll tell you immediately
if we can help you dominate the major search engines with
effective website design, great SEO and video marketing!”

 And Those Are Just A Few Reasons Why Video Marketing Is So Important To YOU